Culture and facial expressions. Imagine walking into a hotel lobby in a foreign country. What about a frown? Northern Europeans can be reserved with their smiles, offering them with much more discretion. Eye contact also comes into play. How people read facial expressions of others says a lot about their cultural upbringing, a new study suggests. Imagine walking into a hotel lobby in a foreign country. Some cultures perceive that Americans use their smiles too readily, raising questions of insincerity. Dobrin, Arthur.